Well, the new year has started and January is already in the past. We are still early in the year to set life changing goals and make our mark in the world of business. Some of you may still be analyzing your business strategy, processes, sales, etc. from last year. So how did your business do last year? Did you meet all or most of your target goals? What will your business do differently this year? You probably have or are currently reviewing your business and making grand plans for the amazing New Year ahead.
To help you give your business a mini-makeover without breaking the bank here are 5 effective low cost ways to help you organize your brand and reach your business goals in 2017.
#1 Freshen Up Your Creative Space
We all can become so busy running our business that we neglect our working space and allow it to become old, disorganized and boring. Update the look of your office or work space by giving it a pop of color with paint, add a few light fixtures or some inspirational signage. If possible even replacing any outdated furniture such as your desk or chair can be a huge improvement. Your space should be free of clutter, well furnished and be creatively inspiring for you to do your best work!
#2 Give Your Business A Virtual Address
If your business does not have a website then now would be the perfect time to make that necessary investment. However, if you do have a website then your task would be to review your website for outdated information, images, products, services or anything that does not represent your company in the new year. Is your website visually appealing and easy to navigate and understand to that brand new client? Ask a colleague or friend to review your website thoroughly and provide you with honest feedback to help you make any necessary updates.
#3 Professionalize & Update Your Marketing Materials
Along with your website, your logo, business card, flyers, brochures, etc. all represent different pieces of your brand. Is your logo correct or has it been re-designed and not updated on your marketing materials? Is your telephone number, email address, business address, website address all correct? Are your brand colors easily recognized and concise across the board? Remember your brand speaks volumes about your company and is the first thing that potential client or customer will see and you want to be represented correctly!
#4 Give Your Social Media Channels A Hug
As we know Social Media has become a must have component in running any business no matter the size. In 2017, this is a necessary for all businesses no matter what industry you represent. Yes, there is a bit of a learning curve with social media, but it is definitely not something that you can not tackle. Social Media has some amazing advantages when used the right way and consistently. This is the perfect way to engage with your current clients as well as reach new clients. It personalizes your company and gives clients confidence to do business with you. Now there is no need to jump on every platform, maybe start out with one or two that appeal to your business and go from there. To get you started, check out my 2017 Social Media Planner available at www.thebrandinspector.com
#5 Enjoy Your Business
Running your business day-to-day can be challenging but equally rewarding. Be sure to take the well deserved time to give yourself a break. Catch a matinee, exercise, sit in the park, have lunch with girlfriends, enjoy a few hours at the spa. Anything that is positive and inspiring to get your creative juices flowing and preventing you from burning yourself out. Your business, clients, family and friends will all thank you for it.
Wow, now those were some great ways to kick off the new year in an amazing way. Allow these small changes to make a huge difference for you in 2017.
Now, tell me which of these quick and easy tips will you implement in the new year? I would love to hear from you.
P.S. Do you need help getting your business organized? No problem, schedule a FREE 30-minute complimentary consultation with me by visiting www.thebrandinspector.com today.
Lakeshia Williams, also known as “The Brand Inspector”, is an Organizing Consultant and Professional Organizer for women based entrepreneurs and professionals who are ready to declutter, get organized and increase their profit. Although originally from San Francisco, California she has established herself in Atlanta, Georgia as a creative-minded Entrepreneur, pairing her design and business expertise with her passion for empowering women through fashion and business to live every aspect of life in balance and harmony.
That passion extends to her humanitarian dedication to homeless mothers by providing Entrepreneurial Training, Grants and Supportive Services to help these women gain economic freedom from poverty and welfare. This is accomplished through her social enterprise Eleven26 Jewelry. As a social entrepreneur, Lakeshia uses her skills to design and sell handmade jewelry with a percentage of proceeds benefiting the homeless mothers residing in the local shelters of Atlanta, Georgia. As a single mompreneur of 4, Lakeshia knows first hand what it takes to work hard at balancing motherhood with following your dreams while living unapologetically.
To connect with Lakeshia to get your brand organized, visit her website at www.thebrandinspector.com as well as on Instagram, Facebook and Twitter @thebrandinspector To learn more about her social enterprise Eleven26 Jewelry, visit her website at www.eleven-26.com as well as on Instagram, Facebook and Twitter @eleven26jewelry.